The Wildflower Program began in 1974 when Mrs. Virginia Hand Callaway, then chair of the Birds and Wildflowers Committee of The Garden Club of Georgia, Inc., spearheaded the movement to plant and protect wildflowers on the roadsides. Former First Lady Rosalynn Carter and several Garden Club of Georgia members presented their ideas to Georgia DOT Commissioner Downing Musgrove, who enthusiastically endorsed the program.