Wildflower Program

History

The Wildflower Program began in 1974 when Mrs. Virginia Hand Callaway, then chair of the Birds and Wildflowers Committee of The Garden Club of Georgia, Inc., spearheaded the movement to plant and protect wildflowers on the roadsides. Later, former First Lady Rosalynn Carter and several Garden Club of Georgia members met with Lady Bird Johnson to discuss the highly-successful Texas Wildflower Program. Following a trip to Texas, the women presented their ideas to Georgia DOT Commissioner Downing Musgrove, who enthusiastically endorsed the program for implementation in our state.